
About company
The company was established in 1974 in the city of Sana’a , the beginning was a shop to sale foodstuffs (retail). After the success achieved, the administration decided to extend the shop until it became a supermarket and then other branches were opened in Sana’a to sell foodstuffs (wholesale( after that the administration headed to the neighboring governorates and opened branches there , and they did not stop at this point, but then headed to the field of money exchange & transfer , and they have built a known name for themselves in this filed after that was the start towards the establishment of the company’s entity to be the nucleus of the start towards the peak of expansion and prosperity in the field of importing and to be one of the leading companies in Yemen market and an agent for many big & well-known companies . The company opened its branches in all governorates of the Republic of Yemen in addition to a branch in the Sultanate of Oman and investments in the Kingdom of Jordan and KSA and Egypt, after that it went to the field of shipping, & transporting and customs clearance (international and domestic) , and the company aspires in the near future to enter the field of manufacturing and achieve further progress & prosperity, if we talked about the most important factors that contributed to the success of the company they can be summarized in successful management and struggle and hard work as well as the main components that contributed to this success where the company owns a transport fleet that can cover all the governorates of Yemen.
Our message
We seek to gain the trust of local and regional markets by providing high-quality food products that meet the needs of consumers, in accordance with the high performance standards that we adopt in our work to achieve our goals, and out of our belief in expansion and spread, our role lies in serving the communities in which we work and to have a major impact on the growth of the economy. The country seeks to manufacture our brands and provide high-end products locally and take them out to the world.
Our vision
To be the first to spread and expand brands and manufacture our quality food products that meet and cover customer needs in a large proportion of the local and regional market by the year 2030 AD.
Our values
- Commitment to our social responsibility towards society
- High flexibility in meeting our customers' requirements
- Honesty in choosing quality brands
- Credibility and good dealings with all concerned parties
- Adopting the principle of fair competition
- Providing our products and services according to the principle of cooperation
- Developing the capabilities of the work team to create exceptional leadership competencies